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Biscuits in Saudi Arabia
Euromonitor International, Oct 2010, Pages: 49
The premiumisation trend continued in 2010, leading to current value terms growth of more than 10%. Consumers’ growing demand for higher quality and healthy biscuits fuelled this trend as disposable income grew in the country, triggered by the healthy performance of the economy. Additionally, suppliers’ activities in terms of launching premium products, supported by heavy promotional campaigns through multimedia advertising and especially regional satellite TV networks.
The Biscuits in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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