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Biscuits In South Africa
Euromonitor International, Nov 2011, Pages: 58
Biscuits is continuing to feel the effects of the recession, resulting in reduced consumer spending within the category. New, more affordable 70g Blue Label Marie and 50g Toppers biscuits have been introduced by National Brands, aiming to meet demand for more affordable products. Smaller sizes are offering local consumers more affordable packs.
The Biscuits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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