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Biscuits In Thailand
Euromonitor International, Nov 2011, Pages: 66
Growth in biscuits in Thailand is expected to improve during 2011 after the category suffered from several negative factors between 2008 and 2010 ranging from the melamine contamination scandal in 2008 through the recession which devastated Thailand’s economy in 2009 to the political turmoil which plagued the country during 2010. Consumer purchasing power and confidence are improving in 2011, which is helping to stimulate demand for impulse and indulgence products, including biscuits.
The Biscuits in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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