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Breakfast Cereals In Ecuador
Euromonitor International, Oct 2011, Pages: 46
A wide product offer makes for a highly intensive competitive environment, with nutrition becoming the most important factor. Nutrition is increasingly important as breakfast cereals compete directly with fresh breakfast alternatives such as fruits and bread, especially for children. These alternatives have a good image in terms of health and nutrition. As breakfast cereals are mostly targeted at children, manufacturers need to push the nutritional aspect to reassure parents.
The Breakfast Cereals in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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