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Breakfast Cereals in Egypt

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    Report

  • 19 Pages
  • November 2023
  • Region: Egypt
  • Euromonitor International
  • ID: 1607214
Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several factors inside and outside the market. Firstly, the rising cost of wheat, in light of the war in Ukraine. Wheat is a major ingredient in breakfast cereals.

The Breakfast Cereals in Egypt report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The rising cost of living has a strong effect on the affordability of breakfast cereals
  • Price-sensitive consumers look to discounters for breakfast cereals
  • From niche to mainstream: Local brands are gaining popularity in Egypt
PROSPECTS AND OPPORTUNITIES
  • Fast, healthy breakfast options to push sales
  • The lack of price controls produces push-pull factors
  • Mass Food Co to invest in marketing and promotions to maintain a competitive edge
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
STAPLE FOODS IN EGYPT
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 13 Sales of Staple Foods by Category: Value 2018-2023
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources