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Breakfast Cereals in Greece
Euromonitor International, Dec 2011, Pages: 58
Given that breakfast is not treated as a meal in Greece, with very few Greeks having breakfast in the morning, the category of breakfast cereals has suffered in line with the worsening effects of the economic recession. Nevertheless, despite a slowdown, the trend of health and wellness remained the key driver of retail volume sales at the end of the review period with female consumers developing into a key target consumer base.
The Breakfast Cereals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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