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Breakfast Cereals In Malaysia
Euromonitor International, Oct 2011, Pages: 58
Breakfast cereals positioned specifically for adult consumers are becoming increasingly popular in Malaysia. Over review period, more adult-oriented breakfast cereals with special functionality were introduced with healthy features such as wholegrain cereals. However, many Malaysian consumers remained relatively price sensitive with regards to breakfast cereals during 2011, which caused them to limit their breakfast cereals options to products offered under price promotions, which was a more...
The Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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