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Breakfast Cereals in Mexico
Euromonitor International, Jan 2012, Pages: 66
The breakfast cereals category sees one of the highest rates of innovation of all packaged food categories. Innovation relates to two different strategies: meeting demand for products with a health and wellness positioning and better segmentation. The breakfast cereals category saw steady growth over the review period as a consequence of increasing per capita consumption.
The Breakfast Cereals in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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