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Breakfast Cereals in Portugal
Euromonitor International, Dec 2011, Pages: 56
Health and wellness and value-for-money were the two key consumer trends impacting the breakfast cereals category in 2011. Health-conscious Portuguese consumers focussed mainly on natural products, wholegrain, and low-sugar content. Consumer preferences are therefore shifting heavily in favour of flakes, which also offer the lowest unit prices and thus the best value for money.
The Breakfast Cereals in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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