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Breakfast Cereals In South Africa
Euromonitor International, Nov 2011, Pages: 61
Health and wellness continues to be a key trend in breakfast cereals in South Africa. Leading players are ensuring that they include products’ health benefits on their packaging, with even traditionally “unhealthy” children’s cereal brands such as Coco Pops emphasising the fact that the product contains added vitamins. Instant oats also continue to be popular among health-conscious consumers who look for convenience and nutrition when choosing their breakfast cereals.
The Breakfast Cereals in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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