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Sleep Aids in Italy

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    Report

  • 24 Pages
  • September 2023
  • Region: Italy
  • Euromonitor International
  • ID: 1607265
Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in drastic changes to consumer lifestyles, including the absence of a social life, restrictions on movement and fewer physical activities.

The analyst's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SLEEP AIDS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sleep aids sees slower growth as the pandemic comes to an end
  • Italians’ higher awareness of the importance of sleeping in the Post-Covid
  • ZzzQuil Natura continues to lead backed by successful marketing and new product development
PROSPECTS AND OPPORTUNITIES
  • Sleep aids expected to see a stabilisation of demand but high levels of stress and anxiety should help to sustain demand
  • Growing reliance of digital devices expected to impact sleep patterns
  • Sleep aids expected to benefit from further innovation as players look to capitalise on the strong demand
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2018-2023
  • Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources