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Chocolate Confectionery in Cameroon
Euromonitor International, Jan 2012, Pages: 47
In 2011, major chocolate confectionery players such as Chococam, Nestlé and Kraft Foods intensified advertisement and promotional efforts in a bid to retain customers and maintain sales in the face of rising commodity prices and falling purchasing power. Chococam, for example, launched a country wide television campaign for its Mambo and Tartina brands and introduced new packaging designs and innovative features whilst Nestlé focused on premium sales via in-store promotions in all major...
The Chocolate Confectionery in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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