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Chocolate Confectionery In Malaysia
Euromonitor International, Oct 2011, Pages: 63
The increasing demand for chocolate confectionery in single serve packaging became one of the major trends within chocolate confectionery in Malaysia during 2011. Furthermore, during the year, the Malaysian government focused on raising public awareness of good health and nutrition across the country. Therefore, as health awareness continued to rise in Malaysia, more consumers began to prefer single serve packs, which allow them to easily control the amount of chocolate confectionery they...
The Chocolate Confectionery in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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