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Chocolate Confectionery in Morocco Product Image

Chocolate Confectionery in Morocco

  • Published: April 2013
  • Region: Morocco
  • 58 pages
  • Euromonitor International

Information about the sugar content of chocolate confectionery continues to cause concern and excessive sugar intake has been linked in the press to obesity, diabetes and tooth decay. In response, Morocco’s leading chocolate confectionery brands have continued to introduce products with healthier attributes. Smaller package sizes, such as the Aiguebelle 13g pack, costing Dh1.00, have also been introduced to cater to consumers who wish to limit their daily consumption. Another major trend is the...

The Chocolate Confectionery in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: READ MORE >

CHOCOLATE CONFECTIONERY IN MOROCCO

April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
Table 6 Chocolate Confectionery Company Shares 2008-2012
Table 7 Chocolate Confectionery Brand Shares 2009-2012
Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
Aiguebelle SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Aiguebelle SA: Key Facts
Summary 2 Aiguebelle SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Aiguebelle SA: Competitive Position 2012
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
Table 28 Sales of Meal Solutions by Category: Value 2007-2012
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 31 Company Shares of Meal Solutions 2008-2012
Table 32 Brand Shares of Meal Solutions 2009-2012
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 41 Company Shares of Nutrition/Staples 2008-2012
Table 42 Brand Shares of Nutrition/Staples 2009-2012
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2007-2012
Table 48 Sales of Packaged Food by Category: Value 2007-2012
Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 51 GBO Shares of Packaged Food 2008-2012
Table 52 NBO Shares of Packaged Food 2008-2012
Table 53 NBO Brand Shares of Packaged Food 2009-2012
Table 54 Penetration of Private Label by Category 2007-2012
Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 4 Research Sources

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