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Coffee in Ecuador
Euromonitor International, April 2012, Pages: 19
Instant coffee remains in 2011 the most important category within coffee. Among low- and middle-income consumers this is primarily due to the fact that there is not a tradition or culture of preparing fresh coffee, because it is more expensive, takes more time and people do not know how to do it. Among mid-higher-income groups, some consumers do prefer fresh coffee, although penetration remains limited. However, the trend to consume fresh ground coffee in coffee shops is increasing as chained...
The Coffee in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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