Drinking Milk Products in Bulgaria

In 2023, drinking milk products continued to witness negative volume growth, due in part to reduced time spent at home cooking and a falling population. On the other hand, drinking milk products saw positive growth in current value terms, as inflation remained high and pushed up retail prices. Niche categories such as goat’s milk have also seen demand fall, as these are higher priced than standard milk, and also limited in availability.

The Drinking Milk Products in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

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