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Drinking Milk Products in China
Euromonitor International, Oct 2011, Pages: 87
Drinking milk products recovered from the recession caused by the melamine scandal thanks to contributions made by both the government and corporations. After the melamine incident consumers prefer choosing products by renowned manufacturers offering better quality. Therefore, brand concentration was enhanced in 2010, with “others” share declined from 21.9% in 2009 to 17.4% in 2010. Furthermore, due to the stricter quality control regulations implemented by the government, many medium or...
The Drinking Milk Products in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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