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Drinking Milk Products in Nigeria

  • ID: 1607349
  • September 2015
  • Region: Nigeria
  • 25 pages
  • Euromonitor International
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Milk consumption in Nigeria remains low in per capita terms, so the category continues to show strong growth in volume and value terms as the population grows and the awareness for the need for improved nutrition increases due to marketing activities by manufacturers. Marketing activities by producers through advertising, discounted and promotional sales and CSR campaigns such as Peak Milk’s “drink milk everyday” campaign help to spur growth.

The Drinking Milk Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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DRINKING MILK PRODUCTS IN NIGERIA

September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020
Executive Summary
Packaged Food Is One of the Best-performing Industries in Nigeria
Negative Impact in 2015 From A Poor Economy
Local Companies Are Competing Well Against Multinationals
Traditional Retail Still Dominates Distribution Although Modern Retail Is Growing
Positive Forecast Period Sales Growth Expected
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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