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Drinking Milk Products in Romania Product Image

Drinking Milk Products in Romania

  • Published: January 2013
  • Region: Romania
  • 67 pages
  • Euromonitor International

Increased consumption of packaged drinking milk products is mainly the result of the expansion and popularity of large retailers, which has led to a change of purchasing habits and encouraged sales of branded, packaged products. Manufacturers have responded to increased demand for quality packaged products by engaging in more intense branding activity in the largest milk fresh/pasteurised milk range. However, sales of fresh milk from own farm production and consumption from self-production...

Euromonitor International's Drinking Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company READ MORE >

DRINKING MILK PRODUCTS IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2007-2012
Table 2 Sales of Drinking Milk Products by Category: Value 2007-2012
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
Table 6 Milk by Type: % Value Breakdown 2007-2012
Table 7 Drinking Milk Products Company Shares 2008-2012
Table 8 Drinking Milk Products Brand Shares 2009-2012
Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017
Albalact SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Albalact SA: Competitive Position 2012
Executive Summary
Food Advanced in 2012
Performance of Food Under the Impact of the Low Purchasing Power
Artisanal Products Dominated Food in 2012
Modern Retailing Dominated Sales in 2012
Forecast Growth Under Potential
Key Trends and Developments
the Low Purchasing Power Negatively Affects Sales
Large Retailers Have Returned To Expansion
Strong Fragmentation of the Food Market
Rural Areas Hold An Impressive Growth Potential
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown

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