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Drinking Milk Products in Romania

  • ID: 1607353
  • December 2014
  • Region: Romania
  • 63 pages
  • Euromonitor International

Sales of drinking milk products increased in 2014 in value terms. The main support for the category came from the perception of drinking milk products as being healthy and from the expansion of modern grocery retailers, which represented the main channel for sales of the products and which encouraged a change in purchasing habits from unpackaged to packaged products, and from the cheap products found in small independent grocers to more sophisticated and expensive ones.

The Drinking Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

DRINKING MILK PRODUCTS IN ROMANIA

December 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2009-2014
Table 2 Sales of Drinking Milk Products by Category: Value 2009-2014
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2009-2014
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2009-2014
Table 5 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2009-2014
Table 6 Sales of Milk by Type: % Value Breakdown 2009-2014
Table 7 NBO Company Shares of Drinking Milk Products: % Value 2010-2014
Table 8 LBN Brand Shares of Drinking Milk Products: % Value 2011-2014
Table 9 Distribution of Drinking Milk Products by Format: % Value 2009-2014
Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2014-2019
Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2014-2019
Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2014-2019
Danone Productie Si Distributie De Produse Alimentare (pdpa) SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Danone-Productie si Distributie de Produse Alimentare SRL: Key Facts
Summary 2 Danone-Productie si Distributie de Produse Alimentare SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Danone-Productie si Distributie de Produse Alimentare SRL: Competitive Position 2014
Frieslandcampina Romania SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 4 FrieslandCampina Romania SA: Key Facts
Summary 5 FrieslandCampina Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 FrieslandCampina Romania SA: Competitive Position 2014
Executive Summary
Sales of Packaged Food Recover Slowly in 2014
Demand Remains Impacted by Low Purchasing Power
Artisanal Products Dominates Sales in 2014
Modern Retailers Dominate Packaged Food Distribution
Private Label Influence on Packaged Food Leaves Room for Improvement
Key Trends and Developments
Economic Recovery Has Positive Effects on Packaged Food
Rural Areas Hold Strong Growth Potential
Private Label Brands Increase Presence
Modern Retailing Favours Packaged Food Consumption
Product Design Influences Manufacturers' Strategies
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
Table 29 Sales of Meal Solutions by Category: Value 2009-2014
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2009-2014
Table 49 Sales of Packaged Food by Category: Value 2009-2014
Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 55 Penetration of Private Label by Category: % Value 2009-2014
Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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