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Gum In Australia
Euromonitor International, Oct 2011, Pages: 61
The significant growth recorded by Wrigley’s 5 sugar-free gum range is the main trend during 2011. Cobalt (Peppermint), Electro (Spearmint) and Pulse (Tropical) were launched in Australia in June 2009 and the range was extended to include Tempest (Watermelon) in 2010 and bubble gum variant Zing in September 2010 while more recent developments include a mixed fruit and mixed mint flavour, React, in March 2011 and the discontinuation of Pulse (Tropical) in May 2011. The limited edition 5X Mutant...
The Gum in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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