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Gum in Belgium

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    Report

  • 21 Pages
  • June 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 1607403
The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep decline in sales of gum, posing challenges to the category’s growth trajectory. Chewing gum, sales of which are directly proportional to social interactions, bore the brunt of this impact.

The analyst's Gum in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gum market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

GUM IN BELGIUMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Impulse sales rebound, with national brands driving growth
  • Perfetti Van Melle acquires the Mondelez gum business
  • Companies are transitioning to sustainable packaging solutions
PROSPECTS AND OPPORTUNITIES
  • Consumers are looking for lower sugar content combined with indulgence
  • More products now come with functional benefits
CATEGORY DATA
  • Table 1 Sales of Gum by Category: Volume 2018-2023
  • Table 2 Sales of Gum by Category: Value 2018-2023
  • Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 5 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 6 NBO Company Shares of Gum: % Value 2019-2023
  • Table 7 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 8 Distribution of Gum by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN BELGIUM
EXECUTIVE SUMMARY
  • Snacks in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2018-2023
  • Table 14 Sales of Snacks by Category: Value 2018-2023
  • Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Snacks by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources