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Gum in Bulgaria

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    Report

  • 20 Pages
  • July 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1607407
Growth in retail volume sales of gum in Bulgaria in 2023 looks set to surpass that recorded in 2022, with chewing gum and bubble gum both projected to register improved results in this respect. This is mainly explained by the fact that consumption is still recovering from the negative impact of COVID-19, with demand picking up as more people return to the office and start regularly socialising outside the home again.

The analyst's Gum in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gum market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

GUM IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gum consumption bolstered by return to pre-pandemic routines
  • Mars remains the dominant player
  • Big Babol becomes the leading brand in bubble gum
PROSPECTS AND OPPORTUNITIES
  • Maturity, demographic trends and remote working will limit volume growth potential
  • Health-oriented products set to continue gaining ground
  • Commanding lead of Mars unlikely to be threatened
CATEGORY DATA
  • Table 1 Sales of Gum by Category: Volume 2018-2023
  • Table 2 Sales of Gum by Category: Value 2018-2023
  • Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 5 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 6 NBO Company Shares of Gum: % Value 2019-2023
  • Table 7 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 8 Distribution of Gum by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2018-2023
  • Table 14 Sales of Snacks by Category: Value 2018-2023
  • Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Snacks by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES