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Gum In Costa Rica
Euromonitor International, Aug 2011, Pages: 47
Traditionally, the chewing of gum has been considered a bad habit in Costa Rican culture, seen by some as an unhealthy habit for oral hygiene because of its sugar content. However, this perception has changed dramatically since the late 2000s, as most gum brands have taken advantage of the opportunity to offer healthier options. Strong marketing campaigns for leading brands such as Trident (Kraft Foods Costa Rica SA) have been the strategy followed by companies in order to promote these...
The Gum in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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