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Gum in France
Euromonitor International, Jan 2012, Pages: 67
From 2007 to 2010, gum declined: the products were too expensive, too sophisticated, and too confusing. With the development of self-checkout tills, product visibility was reduced, which led to a decline in volume sales. However, 2011 saw a reversal of this, as sales of gum improved. Three reasons were behind this: fewer innovations that responded more to consumer needs, prices returned to a normal level after years of being overinflated (€4 for a box of gum was not successful) and national...
The Gum in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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