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Gum In Germany
Euromonitor International, Nov 2011, Pages: 64
The premium brand 5, which Wrigley launched in autumn 2009, provided a strong initial impetus and boosted the value sales of the company, as well as the overall category. The brand succeeded in reaching sales of €75 million in 2010. Such rapid value growth had not been seen for new products in confectionery for many years. Due to this extraordinary success, me-too-products did not take long to appear on the market, amongst which was private label. In 2011, however, a downturn was seen, and...
The Gum in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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