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Gum in Greece
Euromonitor International, Dec 2011, Pages: 54
Numerous new product launches continued to take place in gum over the second half of the review period as manufacturers consider innovation as essential in maintaining consumer demand. However, despite the numerous new product launches in 2010 and at the beginning of 2011, the recession took its toll on gum. With products in this category not having commodity status there was a significant decrease in demand for gum at the end of the review period.
The Gum in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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