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Gum in Iran
Euromonitor International, Dec 2011, Pages: 48
Demand for gum continued to rise during 2011 which was mainly a result of advertising campaigns by key multinationals. More than 70% of the population are aged between 14 to 64 years which presents a good opportunity to gum as a product which is more popular amongst the younger generation. Finally, low per capita consumption of less than 0.1 kg per head made extraordinary growth rates possible.
The Gum in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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