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Gum in Israel
Euromonitor International, March 2012, Pages: 53
The key 2011 trend in gum was the strong tendency towards premium sugar free gum. The launch of sugar free gum by Wrigley in mid-2010 and Mentos in 2011 attracted Israelis, who were willing to spend more on healthier products. Thanks to the strong success of Wrigley’s 5 sugar free gum in 2010, the company decided to launch a new “fun” flavour: Watermelon. This proved to be a highly successful move for the company in 2011.
The Gum in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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