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Gum In New Zealand
Euromonitor International, Oct 2011, Pages: 59
Product innovation played a large role in gum during 2011. Several leading brands introduced new products as well as new flavourings to existing products between 2010 and 2011. Such campaigns were employed to attract consumer attention. 5 gum was launched in New Zealand by The Wrigley Co (NZ) Ltd in 2009. The company added a new flavour, 5 React to its portfolio in early 2011. The 5 gum brand continued to perform well during 2011 holding the second position behind Extra.
The Gum in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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