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Gum in Portugal
Euromonitor International, Dec 2011, Pages: 56
Gum in Portugal was influenced by new product launches that were strongly supported through strong advertising campaigns by the leading producer Cadbury Portugal. This attracted additional consumers, which contributed to the performance of the entire category. Another trend which influenced the category in 2011 was the trend towards health and wellness. Consumers in Portugal increasingly turn to sugar-free products such as sugar-free gum. Consumers regard these products much healthier. Other...
The Gum in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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