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Gum in Romania
Euromonitor International, Dec 2011, Pages: 61
The volume decline expected to be registered by gum in 2011 is the result of consumers’ diminished purchasing power, which has had as a result important changes in purchasing habits. Volume has decreased as consumers become more cautious about how much they spend, with a first reduction of impulse purchases. This trend is also explained by the revival of the small neighbourhood independent grocers, valued especially by lower-income consumers who can make a better management of the money...
The Gum in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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