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Gum in the US
Euromonitor International, Sep 2011, Pages: 75
The gum category is expected to continue to polarise in 2011, as sugar-free gum is the only category to increase its value sales for the third year in a row. Value sales of sugar-free gum are expected to increase by 4% to US$3.3 billion in 2011. The category benefits from the positioning of such products as low-calorie, relatively guilt-free snacks, and the fact that many brands are backed by the American Dental Association Seal of Acceptance. The category also features the lion’s share of gum...
The Gum in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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