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Irons in the US
Euromonitor International, March 2012, Pages: 44
Steam generating ironing systems continue to gain share, increasing sales marginally in volume terms in 2011 to 2.6 million units, while traditional steam irons declined 2% to just under 11 million units. Traditional dry irons have no significant presence, with steam generation a key sales feature for many consumers. Steam-generating irons may serve as a cost-effective alternative to expensive dry cleaning, or for providing neater, fresher garments and upholstery.
The Irons in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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