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Microwaves In Malaysia
Euromonitor International, Feb 2012, Pages: 41
Freestanding microwaves remained by far the most popular format of microwave in Malaysia during 2011, accounting for 99% of overall microwaves volume sales. The domination of freestanding microwaves is largely due to Malaysian consumers perceiving freestanding microwaves as a basic commodity for everyday kitchen use. Built-in microwaves, by comparison, cost an average of four times the price of a freestanding microwave and are therefore seen as premium luxury items. However, the household...
The Microwaves in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Dishwashers, Built-in Hobs, Built-in Home Laundry Appliances, Built-in Large Cooking Appliances, Built-in Microwaves, Built-in Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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