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Product and Packaging: Trends and Opportunities Shaping the Global Wine Industry
Euromonitor International, April 2011, Pages: 38
Simplification initiatives, new media campaigns, eco-credentials and polarisation will continue to reshape wine. From the introduction of PET bottles to iPhone apps and from organic offerings to specialist forums, the democratisation of wine will be key to retaining and expanding audiences. In this latest global briefing Euromonitor International looks at the state of the global wine and packaging market, its opportunities and the key trends impacting wine and packaging now and in the future.
The Product and Packaging: Trends and Opportunities Shaping the Global Wine Industry global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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