RTD Tea in Peru

RTD tea was launched in the country as recently as 2007, and the product reached popularity with the entrance of Ajeper SA with its product Free Tea. Since then, the category has shown rapid growth, as it has become more known and the product has been well accepted. RTD tea is considered to be a healthy and appetising product. The ongoing health trend in the country favours growth, and more important growth is expected for the near future.

Euromonitor International's RTD Tea in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

RTD TEA IN PERU
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2007-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2007-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2011
Table 5 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Executive Summary
Growth in Total Volume Sales Continues To Slow in 2011
Health Trend and Improved Economy Increases Consumption of Healthier Products
Domestic Companies Continue To Lead Soft Drinks
Independent Small Grocers Continues As Most Important Channel
Healthier Categories To Drive Growth Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Peru
Trends
Market Data
Table 40 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 42 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 44 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 46 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources