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Sports Nutrition in Italy
Euromonitor International, April 2011, Pages: 27
With longer working hours and rising obesity rates, Italians are increasingly expressing a willingness to increase their level of physical activity. Anecdotal evidence, as well as fitness industry sources, indicate that a rising number of people have a fitness club membership. This trend is further supported by vanity and health concerns among younger Italians, especially young single professionals, who pay considerable attention to their physical appearance and body shape, and for whom gym...
The Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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