Cheese in Germany

Cheese is an important part of Germans’ diet. Many product introductions could be observed in 2012. There were launches of new taste variations such as Exquisa à la Kebab, launched in October 2012. Manufacturers also promoted their products for new consumption occasions. An example of this was Jarlsberg Cubes, which are pieces of cheese that can be used on the top of a salad or a pizza.

Euromonitor International's Cheese in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

CHEESE IN GERMANY
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2007-2012
Table 2 Sales of Cheese by Category: Value 2007-2012
Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
Table 7 Cheese Company Shares 2008-2012
Table 8 Cheese Brand Shares 2009-2012
Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017
Kraft Foods Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Kraft Foods Deutschland GmbH: Key Facts
Summary 2 Kraft Foods Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 3 Kraft Foods Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 4 Kraft Foods Deutschland GmbH: Competitive Position 2012
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 5 Unilever Deutschland GmbH: Key Facts
Summary 6 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 7 Unilever Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 8 Unilever Deutschland GmbH: Competitive Position 2012
Executive Summary
2012 Benefits From Rising Consumer Confidence and Higher Unit Prices
Locally Sourced Packaged Food Gains in Popularity
Multinationals and Private Label Battle for Market Share
Internet Retailing Yet To Be Developed
Future Prospects Divided by Grim Population Projections
Key Trends and Developments
Economic Slowdown Has Little Impact on Sales of Packaged Food
Health and Environmental Concerns Drive Demand for Regional Food
Internet Retailing Continues To Witness Reluctant Acceptance
New Private Label Strategy Causes Worries
Demographic Changes Cause Obstacles and Opportunities
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 9 Research Sources