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Cheese in Portugal
Euromonitor International, Nov 2011, Pages: 57
Price continues to be the main factor affecting sales in 2011. Consumers remain cautious when purchasing, a situation which benefits private label. Economy imported cheese is also benefiting from this situation (in soft cheese and hard cheese especially), as this is cheaper than domestically-produced alternatives. At the same time, and largely as a response to the advance of private label, many manufacturers are increasingly focusing on pushing their brands’ premium credentials in order to...
The Cheese in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Processed Cheese, Unprocessed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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