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Cheese in Turkey

Description:
In 2012, cheese saw higher current value growth compared to the review period CAGR due to improved economic conditions and increased consumption of packaged/industrial cheese, away from unpackaged artisanal cheese products. Cheese is one of the significant items of a traditional Turkish breakfast. This applies especially to Beyaz Peynir (white cheese), which is soft, and Kasar, which is hard, as both are traditional cheeses in Turkey. Consumption of imported products, such as Edam and...

Euromonitor International's Cheese in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents:
CHEESE IN TURKEY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2007-2012
Table 2 Sales of Cheese by Category: Value 2007-2012
Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
Table 7 Cheese Company Shares 2008-2012
Table 8 Cheese Brand Shares 2009-2012
Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017
Aytac Gida As in Packaged Food (turkey)
Strategic Direction
Key Facts
Summary 1 Aytac Gida AS: Key Facts
Summary 2 Aytac Gida AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aytac Gida AS: Competitive Position 2012
Yildiz Holding As in Packaged Food (turkey)
Strategic Direction
Key Facts
Summary 4 Yildiz Holding AS: Key Facts
Summary 5 Yildiz Holding AS: Operational Indicators
Company Background
Production
Summary 6 Yildiz Holding AS: Production Statistics 2012
Competitive Positioning
Summary 7 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Packaged Food Records Positive Volume and Value Growth
Growth Stimulated by New Product Developments
Artisanal Products Continue To Lead Sales
Supermarkets/hypermarkets and Discounters Gain Share From Independent Small Grocers
Packaged Food Expected To Register Positive Constant Value Growth
Key Trends and Developments
Improved Economic Conditions Fuel Growth Within Packaged Food
Young Population and Rapid Urbanisation Are Important Factors for Growth
Private Label Brands Record Stronger Growth
the "stay-in" Trend Continues Among Consumers
Average Unit Prices Within Packaged Food Increase
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 8 Research Sources
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