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Yoghurt And Sour Milk Drinks In China
Euromonitor International, Oct 2011, Pages: 82
As many leading players in China’s yoghurt market paid more attention to advertising investments and product innovation, Chinese consumers’ awareness of yoghurt’s benefits to health continued to improve over 2010-2011. Over this period “old yoghurt” products launched by many key players, such as Mengniu Group, Yili Group and so on, were increasingly popular. As a result of a vast number of marketing campaigns, either through media advertisements or in-store promotions in hypermarket, the...
The Yoghurt and Sour Milk Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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