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Yoghurt and Sour Milk Drinks in Iran
Euromonitor International, March 2012, Pages: 51
The consumption of yogurt and sour milk drinks (doogh) has a long history in Iran. Yoghurt which is known as “Mast” in Farsi has been served alongside well-known Iranian dishes such as chelo kebab (rice with lamb) for many years. Traditional yoghurt is made from fresh milk at home as regular practice for many households. First, milk is boiled and then a spoon of yoghurt is added to the boiled milk. Finally, this mixture is put in a warm and dark place. After several hours the boiled milk will...
The Yoghurt and Sour Milk Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Sour Milk Drinks, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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