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Yoghurt And Sour Milk Drinks In New Zealand
Euromonitor International, Oct 2011, Pages: 65
Yoghurt in New Zealand represents a mature category and consists of a wide range of products. Innovation is therefore imperative within this segment as companies vie to attract consumer attention through specialised characteristics such as reduced fat, no added sugar and added probiotic cultures. Sour milk drinks, along with other functional drinking and spoonable yoghurt (not pro/pre biotic) do not yet hold a significant position in New Zealand.
The Yoghurt and Sour Milk Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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