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Yoghurt and Sour Milk Drinks in Romania Product Image

Yoghurt and Sour Milk Drinks in Romania

  • Published: February 2012
  • Region: Romania
  • 67 pages
  • Euromonitor International

Growth of yoghurt and sour milk drinks in 2011 is mainly the consequence of the important changes in consumption habits, especially in large urban areas where incomes remain comparatively higher and the expansion of the large retailers is strong. Large retailers, with substantial shelf space, and the increasing incidence of retail sales in Bucharest and large cities made an important contribution to the growth in sales of yoghurt and sour milk drinks. The strong presence of large retailers in...

The Yoghurt and Sour Milk Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Sour Milk Drinks, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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YOGHURT AND SOUR MILK DRINKS IN ROMANIA
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2006-2011
Table 2 Sales of Yoghurt and Sour Milk Drinks by Category: Value 2006-2011
Table 3 Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2006-2011
Table 4 Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2006-2011
Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 6 Leading Flavours for Flavoured Spoonable Yoghurt 2006-2011
Table 7 Leading Flavours for Fruited Spoonable Yoghurt 2006-2011
Table 8 Yoghurt and Sour Milk Drinks Company Shares 2006-2010
Table 9 Yoghurt and Sour Milk Drinks Brand Shares 2007-2010
Table 10 Sales of Yoghurt and Sour Milk Drinks by Distribution Format: % Analysis 2006-2011
Table 11 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2011-2016
Table 12 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value 2011-2016
Table 13 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2011-2016
Albalact SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Albalact SA: Competitive Position 2010
Executive Summary
Food Reduced Growth in 2011
Lower Incomes Affected Performance of Packaged Food in 2011
Artisanal Products Dominated Food in 2011
Large Retailers Continue To Attract Consumers
Forecast Growth Under the Impact of the Anti-crisis Measures
Key Trends and Developments
Recession Affected the Purchasing Power of the Population
Large Retailers Continued To Attract Consumers
Romanians Are Interested in Healthy Food
Packaged Food Remains Fragmented
Sales in Rural Area Are Below Potential
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 23 Company Shares of Impulse and Indulgence Products 2006-2010
Table 24 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 30 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 33 Company Shares of Nutrition/Staples 2006-2010
Table 34 Brand Shares of Nutrition/Staples 2007-2010
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2006-2011
Table 40 Sales of Meal Solutions by Category: Value 2006-2011
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 42 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 43 Company Shares of Meal Solutions 2006-2010
Table 44 Brand Shares of Meal Solutions 2007-2010
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 46 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 49 Sales of Packaged Food by Category: Volume 2006-2011
Table 50 Sales of Packaged Food by Category: Value 2006-2011
Table 51 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 52 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 53 GBO Shares of Packaged Food 2006-2010
Table 54 NBO Shares of Packaged Food 2006-2010
Table 55 NBO Brand Shares of Packaged Food 2007-2010
Table 56 Penetration of Private Label by Category 2006-2011
Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 59 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 60 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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