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Yoghurt and Sour Milk Drinks in Russia
Euromonitor International, Jan 2012, Pages: 69
During the last years of the review period customers had started paying more attention to prices and value for money. In 2011 growing economic stability is leading to a recovery in consumer confidence. Customers who had opted for less expensive traditional sour milk drinks are returning to higher-priced value-added products such as pro/pre biotic yoghurts. This trend was supported by intensive investment by the largest manufacturers competing for a share in the dynamic category, offering their...
The Yoghurt and Sour Milk Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Sour Milk Drinks, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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