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Yoghurt And Sour Milk Drinks In The Philippines
Euromonitor International, Nov 2011, Pages: 53
In an effort to increase their sales, companies have been keen on expanding their market bases. Aside from focusing on school children, regular drinking yoghurt brand Yakult is also trying to capture the non-sour milk drinking adult market through conveying a new message in its advertising. With the tagline, “OK ka ba tiyan?” (Is your stomach healthy?), the company is raising this question to adult demographics. In addition, Nestlé is trying to boost the consumption of yoghurt through the...
The Yoghurt and Sour Milk Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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