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Yoghurt and Sour Milk Drinks in the United Arab Emirates

Euromonitor International, Jan 2012, Pages: 48


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Value-added yoghurt products, such as pro/pre biotic yoghurt, continued to drive growth in 2011. Consumers in the United Arab Emirates are becoming increasingly health-conscious and pre/pro biotic yoghurt products have been positioned as beneficial for digestion and immunity, which is encouraging consumers to buy them. Manufacturers such as Al Safi Danone have been successful in raising product awareness and communicating a clear message to promote the health benefits of their products.

The Yoghurt and Sour Milk Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Sour Milk Drinks, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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