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Chemicals and Materials Growth Opportunities for Construction in CEE and CIS
Frost & Sullivan, Dec 2010, Pages: 172
This research service analyses the CEE and CIS construction chemicals and materials markets. Industry challenges, market drivers and market restraints are discussed, together with market unit and revenue forecasts. Trend analysis presents the market segments by product type with further information on the regional market environments. The competitive structure of the CEE and CIS construction chemicals and materials markets along with selected company highlights are also included.
This research service titled Chemicals and Materials Growth Opportunities for Construction in CEE and CIS provides unit and market revenues forecasts by sector and country. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product sectors: paints and coatings, adhesives and sealants, insulation materials and plastic components for construction. The research analyses geographic markets in Commonwealth of Independent States (CIS) covering Republic of Belarus and Ukraine as well as Central and Eastern Europe (CEE) including the Czech Republic, Republic of Estonia, Republic of Hungary, Republic of Latvia, Republic of Lithuania, Republic of Poland, Romania and Slovak Republic.
Market Overview
Legislation and Resurgent Construction Sector Assist in the Growth of Construction Chemicals and Materials Markets
The near future will offer growing opportunities for construction chemicals and materials, especially for paints and coatings, adhesives and sealants, insulation materials and plastic components in emerging markets in CEE and CIS. The construction chemicals and materials market is gradually recovering after the economic downturn. The improvement in the construction industry, supported by European directives as well as government incentives, is opening avenues for market growth.
“Construction chemicals and materials such as paints and coatings, insulation materials and also plastic components are gaining increasing importance as a means of enhancing the properties of end products,” notes the analyst of this research. “Market participants are investing in new technologies and paying increasing attention to the environmental as well as health care profile of their products.” As it is a fragmented market, developing customer relationships has become very important. Participants are differentiating themselves through innovative and multifunctional products that are tailored to customer needs. The requirements of end products are often driven by European legislation such as REACH, recycling directives, ‘energy passports’ and volatile organic compounds (VOC) emission, which focus on environment and human health. Such requirements are likely to become more stringent and encourage further improvements in all construction chemicals and materials as they strive to achieve the desired properties. This will propel market growth.
Customer-centric Approach Key to Achieving Competitive Success
For a high-volume driven and low-margin market like construction, the additional costs associated with paints and coatings, adhesives and sealants, insulation materials and plastic components need to be warranted in the form of improved properties, quality and/or efficiency. Customers will turn to cheaper alternatives wherever possible and so producers must be aware of competing technologies and ensure their products deserve the extra cost. “In a construction market where cost is very important, customers need to be made aware of the additional benefits associated with the use of specific materials,” explains the analyst. 'After-sales service to assist customers in using and applying products and product customisation, especially when customers confront difficulties or have special or unusual needs, can also help them feel that they are gaining additional value.'
In the construction chemicals and materials market, customer focus is fundamental. A close relationship between construction chemicals and materials producers and customers is mutually beneficial, as the customer can obtain help and advice on the products, while the producers can obtain feedback on potential improvements or insight into new applications. It is also important for companies to provide innovative and comprehensive solutions and maintain a cost consciousness approach. 'Construction chemicals and materials manufacturers need to be able to tailor their products to match customer requirements,” concludes the analyst. “Forming a partnership with customers can encourage innovative applications and developments, as producers can focus on specific properties that are necessary for success in a particular end use market.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following product sectors in this research:
- Paints and coatings
- Adhesives and sealants
- Insulation materials
- Plastic components
By Country
- Republic of Belarus
- Ukraine
- Czech Republic
- Republic of Estonia
- Republic of Hungary
- Republic of Latvia
- Republic of Lithuania
- Republic of Poland
- Romania
- Slovak Republic
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