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Casual Gaming and Gambling on the Internet – 2nd Edition - Product Image

Casual Gaming and Gambling on the Internet – 2nd Edition

  • Published: December 2010
  • 112 Pages
  • MECN GmbH

Casual Gaming and Gambling on the Internet – 2nd Edition - Social Gaming, Skill Gaming, Online Bingo, Online Lotteries, and Others

Online casual gaming and gambling have been around for some time but have generally kept a low profile. Now this seems about to change, and more and more eyes in the industry look at the casual sectors as new growth areas:

- Recent heavy investments by PartyGaming, 888, Playtech, in the online bingo industry indicate the casual segment’s growing importance.

- Social gaming offers, such as Zynga Poker, are currently dominating the strategic discussions in the online gambling industry.

- Casual players are the primary revenue-generating segment in liberalised markets, as the example of Italy shows.

- Fantasy sports and skill gaming are more and more used as strategies to enter markets with legal restrictions (e.g., U.S.).

- Online lotteries and number games have moved into the spotlight as one of the last “untouched” sectors worth USD billions.

As the issues above indicate, the list of relevant developments is long, therefore, we have decided to update our well received report on READ MORE >

PART 1 - INTRODUCTION

1 AN INTRODUCTION TO CASUAL GAMING AND GAMBLING
1.1 The online gambling industry turns casual, finally
1.2 Casual gaming attracts more and more interest

2 THE RELEVANCE OF CASUAL GAMES FOR ONLINE CASINO, POKER, AND BETTING
2.1 Casual gaming and gambling as the “Trojan horses” for casino, poker, and betting?
2.2 Does conversion from casual gaming to poker, casino, and betting work?
2.3 Women, the key casual gamers

3 CASUAL GAMING/GAMBLING - ON THE WAY TO BECOMING A SUSTAINABLE BUSINESS

PART 2 - CASUAL IN DETAIL – FROM SOCIAL GAMING TO ONLINE LOTTERIES

4 SOCIAL GAMING, COMMUNITIES, AND NETWORKS – OPPORTUNITIES FOR ONLINE GAMBLING?
4.1 Introduction into the world of networks and social communities
4.2 Overview of online gambling operators active on social networks and communities
4.3 Social gaming – currently the most discussed topic in the industry
4.3.1 An introduction to social gaming
4.3.2 Zynga – best practice when it comes to social gaming
4.3.3 Zynga Poker – online poker goes social gaming
4.3.4 First online gambling companies in Zynga’s footsteps
4.3.5 Nearly everybody will increase social gaming and community offers
4.4 Where are the opportunities and challenges for online gambling?
4.5 MMOGs – new dimension of online gambling or “just” a marketing vehicle?

5 SKILL GAMING
5.1 Introduction – what are games of skill?
5.2 Market size of skill gaming – 2010 to 2015
5.3 Popular skill games
5.4 Regional differences in skill gaming
5.5 Overview and evaluation of skill gaming sites

6 ONLINE BINGO
6.1 Bingo – an introduction
6.2 Market size of online bingo – 2010 to 2015
6.3 Regional market analyses – U.K., Spain, Italy
6.4 New developments/trends in the online bingo industry
6.5 Overview of online bingo sites and selected operators

7 ONLINE LOTTERIES – A MARKET THAT WAS LONG NEGLECTED, TOO LONG
7.1 Online lotteries – an introduction
7.2 Key players and business models in the interactive lottery market
7.3 The recent decision of the ECoJ – the end of many (state) lottery monopolies?
7.4 Market size of online lotteries – 2010 to 2015

8 ONLINE KENO
8.1 Online keno – mostly the first step toward number games
8.2 Market size of online keno – 2010 to 2015

9 ONLINE INSTANT/SCRATCH GAMES
9.1 Scratch/instant games – can the success be migrated from retail to online?
9.2 Online scratch cards offered by private operators
9.3 Market size of online instant lotteries and scratch card games – 2010 to 2015

10 FANTASY SPORTS – POTENTIAL ENTRY STRATEGY FOR RESTRICTIVE MARKETS?
10.1 The fantasy sports players - similar target group as poker and betting
10.2 Business model and market
10.3 Online gambling operators offering fantasy sports
10.4 Potential first step into the U.S. market for online gambling operators
10.5 Overview and evaluation of fantasy sports offers

11 MAHJONG – THE DOOR OPENER IN GAMBLING CRAZY ASIA
11.1 Introduction to the game
11.2 Relevant mahjong online sites

12 SWEEPSTAKES - THE FREE CASUAL ENTERTAINMENT
12.1 Introduction
12.2 Sweepstakes offered by private operators

PART 3 - THE BUSINESS OF CASUAL GAMING AND GAMBLING

13 THE MAIN REVENUE SOURCES
13.1 Overview of key revenue streams
13.2 Commission revenues – key of the B2C business
13.3 B2B / 3rd-party license agreements and distribution deals
13.4 Advertising
13.5 Other revenue sources

14 KEY SUCCESS FACTORS IN THE CASUAL GAMING/GAMBLING INDUSTRY

15 INDUSTRY OUTLOOK AND RECOMMENDATIONS
15.1 Future growth drivers
15.2 The key players in the future
15.3 Recommendations for private operators and state lotteries

PART 4 – CASE STUDIES

16 CASE STUDIES AND DETAILED ANALYSES OF SELECTED ONLINE BINGO OPERATORS
16.1 PartyBingo / Cashcade
16.2 Bingo.com

17 CASE STUDIES AND DETAILED ANALYSES OF SELECTED SKILL GAMING OPERATORS
17.1 King / Midasplayer
17.2 GameDuell
17.3 WorldWinner
17.4 GameAccount
17.5 iWin
17.6 Pogo

18 CASE STUDIES AND DETAILED ANALYSES OF SELECTED FANTASY SPORTS OPERATORS
18.1 Fanball
18.2 FanDuel
18.3 ESPN Fantasy and Games

19 GREENTUBE – CASE STUDY OF A LEADING CASUAL GAMES DEVELOPER

20 METHODOLOGY

21 LIST OF EXHIBITS

List of exhibits:

PART 1 - INTRODUCTION

Exhibit 1: Core sectors of the online casual gaming and gambling market – and how they differ
Exhibit 2: Overview of acquisitions, investments, and cooperations in the casual gaming/gambling market
Exhibit 3: Overview of casual gaming/gambling software supplier
Exhibit 4: Casino/slot games at online bingo sites
Exhibit 5: “Real” gambling offers and links to them on casual gam(bl)ing sites
Exhibit 6: Conversion rate from skill gaming and online bingo to gambling (casino, poker, betting) – Results of MECN survey
Exhibit 7: Motivations for casual gamers – Results of MECN survey
Exhibit 8: Future relevance of women as target group for the online gambling industry – Results of MECN survey
Exhibit 9: Women poker tournaments
Exhibit 10: Traditional poker marketing targeting males
Exhibit 11: Examples of online gambling sites targeting women
Exhibit 12: Gambling activities by gender – most popular gambling types for women
Exhibit 13: Games revenue compared to Bwin’s total revenue – 2007 to 2010
Exhibit 14: Bingo revenue compared to PartyGaming’s total revenue – 2007 to 2010

PART 2 - CASUAL IN DETAIL – FROM SOCIAL GAMING TO ONLINE LOTTERIES

Exhibit 15: Overview of the most relevant networks and communities
Exhibit 16: Overview of Facebook offerings of key online gambling operators
Exhibit 17: Overview of Twitter offerings of key online gambling operators
Exhibit 18: GameDuell games on Facebook
Exhibit 19: Overview of YouTube offerings of key online gambling operators
Exhibit 20: Gambling at Second Life
Exhibit 21: Overview of social gaming market size estimates and forecasts
Exhibit 22: FarmVille – Zynga’s key offer
Exhibit 23: Vital statistics of Zynga Poker
Exhibit 24: Zynga Poker
Exhibit 25: 888’s Facebook offers
Exhibit 26: Facebook casino and bingo offers
Exhibit 27: Investment strategies of gambling and gaming operators in regard to social gaming and communities/networks – Results of MECN survey
Exhibit 28: Online gambling marketing at Facebook
Exhibit 29: Motivation of online gaming/gambling operators to enter social gaming – Results of MECN survey
Exhibit 30: PartyPoker at MySpace
Exhibit 31: Overview of approaches/regulation toward gambling of leading networks and communities
Exhibit 32: Investment strategy in regard to MMOGs – Results of MECN survey
Exhibit 33: Number of unique users of prominent skill game operators
Exhibit 34: Skill gaming market size and forecast – 2009 to 2015
Exhibit 35: Growth estimate for skill gaming – Results of MECN survey
Exhibit 36: Example of Zuma
Exhibit 37: Example of online solitaire
Exhibit 38: Example of online backgammon
Exhibit 39: Example of online pool billiard
Exhibit 40: Asian language offerings of casual gaming operators
Exhibit 41: European language offerings of casual gaming operators
Exhibit 42: Most popular skill games by region
Exhibit 43: Traffic ranking of relevant skill and casual gaming sites
Exhibit 44: Evaluation of relevant skill gaming sites
Exhibit 45: Examples of 75-ball and 90-ball bingo
Exhibit 46: Online bingo market size and forecast – 2010 to 2015
Exhibit 47: Growth estimate for online bingo – Results of MECN survey
Exhibit 48: Net revenue margins of online bingo in comparison
Exhibit 49: The “real” online bingo market size 2010 – from total gross revenue to bingo net revenue
Exhibit 50: Local language adaptation in online bingo
Exhibit 51: Number of U.K.-targeted online bingo sites on the Internet – 2004 to 2009
Exhibit 52: The key bingo markets in comparison – total market size 2009 and bingo sales per capita
Exhibit 53: Online bingo turnover in Italy – January to July 2010
Exhibit 54: Example of live (presenter) bingo
Exhibit 55: Revenue development of Bingo.com
Exhibit 56: Traffic ranking of relevant online bingo sites
Exhibit 57: Overview of different forms of online lottery offers by private operators
Exhibit 58: Lottery game of Bwin – Balls of Fire
Exhibit 59: Online lottery market size and forecast – 2009 to 2015
Exhibit 60: Growth estimate for online lotteries – Results of MECN survey
Exhibit 61: Examples of online keno offerings
Exhibit 62: Internet keno sales of Veikkaus and FDJ – 2006 to 2009
Exhibit 63: Online keno offers of private operators
Exhibit 64: Online keno market size and forecast – 2009 to 2015
Exhibit 65: Growth estimate for online keno – Results of MECN survey
Exhibit 66: Internet scratch/instant sales of Veikkaus and FDJ – 2006 to 2009
Exhibit 67: Analysis of selected online scratch card sites
Exhibit 68: Online instant/scratch market size and forecast – 2009 to 2015
Exhibit 69: Growth estimate for online instant/scratch cards – Results of MECN survey
Exhibit 70: Examples of fantasy sports sites
Exhibit 71: Evaluation of relevant fantasy sports sites
Exhibit 72: Example of online mahjong
Exhibit 73: Example of sweepstake sites
Exhibit 74: PCH offers

PART 3 - THE BUSINESS OF CASUAL GAMING AND GAMBLING

Exhibit 75: Relevance of revenue streams for skill gaming operators – Results of MECN survey
Exhibit 76: Relevance of revenue streams for online bingo operators – Results of MECN survey
Exhibit 77: Example of matches offered and the associated fees and prizes
Exhibit 78: Commission scheme of PartyGammon
Exhibit 79: “Correlation” of commission to total entry fees – example of WorldWinner
Exhibit 80: Overview of B2B partnerships of top skill gaming operators
Exhibit 81: Top B2B subdomains of casual operators in % of total unique visitors (users)
Exhibit 82: Current and future major B2B partners for casual gaming operators – Results of MECN survey
Exhibit 83: Advertising at casual gaming sites
Exhibit 84: Example of in-game advertising in casual games
Exhibit 85: Best marketing channels for targeting casual gamers – Results of MECN survey
Exhibit 86: Drivers/factors most likely to shape the casual gam(bl)ing industry in the next 2-3 years
Exhibit 87: Mergers and acquisitions expected in the next 2-3 years – Results of MECN survey
Exhibit 88: Relevant geographical regions for casual gaming and gambling in the future – Results of MECN survey
Exhibit 89: Examples of casual gambling offered by state lotteries
Exhibit 90: Future casual gam(bl)ing strategies, increase of investments dominates – Results of MECN survey
Exhibit 91: Market players who will dominate the casual gaming and gambling markets in 2-3 years
Exhibit 92: The relevance of casual gam(bl)ing for key online gambling operators in 2-3 years – Results of MECN survey
Exhibit 93: Example of Greentube games
Exhibit 94: Industry sectors of survey participants

Question Does this report refer to the best ways to market online horse race betting?
Answer Unfortunately this report does not refer to marketing online horse race betting.
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