|
|
 |
|
Viewing report
|
|
|
|
Effective Utility Company Customer Acquisition and Retention Strategies
Business Insights, March 2011, Pages: 128
The ‘Effective Utility Company Customer Acquisition and Retention Strategies’ report achieves a geographic balance by covering markets in the US and Australia in addition to the European markets. The report includes Victoria (Australia), the United Kingdom, Texas (US), Germany, the Netherlands, Italy, and Spain. The report contains statistical data on annual average electricity switching rates.
Features and benefits
- Achieve a comprehensive understanding of how electricity deregulation influences electricity supply and reduces overall electricity prices.
- Identify the key trends emerging in some of the largest global deregulated electricity markets with the removal of retail price regulation.
- Assess key factors impacting electricity switching trends in the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain.
- Understand how utilities are developing business strategies to acquire and retain customers across deregulated electricity markets.
- Analyze future electricity switching trends in the deregulated markets of Victoria, the UK, Texas, the Netherlands, Germany, and Spain.
Highlights
Going forward, deregulated electricity markets will likely experience greater switching activity with the entry of an increased number of private players in the electricity market and continued competition in providing electricity and related energy services. Victoria recorded the highest switching rate of 25.3% (lower compared to an average annual rate of 27% during 2008) in retail energy market globally in 2009. The UK’s annual average switching rate indicates a strong preference for the country’s electricity customers to switch their respective energy provider regularly.
Your key questions answered
- What is the status of the electricity market structure before and after the introduction of deregulation?
- What is the annual average electricity switching rate across the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain?
- What are the factors influencing electricity switching rates globally?
- What is the business strategy adopted by key electricity retail players across markets.
- What are the key challenges faced by major energy suppliers, while they supply electricity to customers in each market?
|
|
|
|
