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Effective Utility Company Customer Acquisition and Retention Strategies Product Image

Effective Utility Company Customer Acquisition and Retention Strategies

  • Published: March 2011
  • Region: Global
  • 128 Pages
  • Scripp Business Insights

The ‘Effective Utility Company Customer Acquisition and Retention Strategies’ report achieves a geographic balance by covering markets in the US and Australia in addition to the European markets. The report includes Victoria (Australia), the United Kingdom, Texas (US), Germany, the Netherlands, Italy, and Spain. The report contains statistical data on annual average electricity switching rates.

Features and benefits

- Achieve a comprehensive understanding of how electricity deregulation influences electricity supply and reduces overall electricity prices.

- Identify the key trends emerging in some of the largest global deregulated electricity markets with the removal of retail price regulation.

- Assess key factors impacting electricity switching trends in the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain.

- Understand how utilities are developing business strategies to acquire and retain customers across deregulated electricity markets.

- Analyze future electricity switching trends in the deregulated markets of Victoria, the UK, Texas, the Netherlands, Germany, and Spain.

Highlights

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Disclaimer
Preface

Executive summary
Introduction
Switching strategies in Victoria
Switching strategies in the United Kingdom
Switching strategies in Texas
Switching strategies in the Netherlands
Switching strategies in Germany
Switching strategies in Italy
Switching strategies in Spain
Future outlook

Chapter 1 Introduction
Summary
Electricity deregulation
Electricity market structure after deregulation
Impact of electricity market reforms
Dual fuel strategies
Key trends
Emergence of retail price deregulation
Expanding the value chain through customer service

Chapter 2 Switching strategies in Victoria
Summary
Overview of the electricity market in Victoria
Installed electricity generation capacity and net electricity generation in Victoria
Installed electricity generation capacity in Victoria
Net electricity generation in Victoria
Electricity market structure in Victoria
Market reforms
Electricity switching in Victoria
Small customer switching rate in Victoria
Key players
Business strategies of key players

Chapter 3 Switching strategies in the United Kingdom
Summary
Overview of the electricity market in the United Kingdom
Installed electricity generation capacity and net electricity generation in the United Kingdom
Installed electricity generation capacity in the United Kingdom
Net electricity generation in the United Kingdom
Electricity market structure in the United Kingdom
Market reforms
Electricity switching in the United Kingdom
Key players
Business strategies of key players

Chapter 4 Switching strategies in Texas
Summary
Overview of the electricity market in Texas
Installed electricity generation capacity and net electricity generation in Texas
Installed electricity generation capacity in Texas
Net electricity generation in Texas
Electricity market structure in Texas
Market reforms
Electricity switching in Texas
Key players
Business strategies of key players

Chapter 5 Switching strategies in the Netherlands
Summary
Overview of the electricity market in the Netherlands’
Installed electricity generation capacity and net electricity generation in the Netherlands
Installed electricity generation capacity in the Netherlands
Net electricity generation in the Netherlands
Electricity market structure in the Netherlands
Market reforms
Electricity switching in the Netherlands
Key players
Business strategies of key players

Chapter 6 Switching strategies in Germany
Summary
Overview of the electricity market in Germany
Installed electricity generation capacity and net electricity generation in Germany
Installed electricity generation capacity in Germany
Net electricity generation in Germany
Electricity market structure in Germany
Market reforms
Electricity switching in Germany
Key players
Business strategies of the key players

Chapter 7 Switching strategies in Italy
Summary
Overview of the electricity market in Italy
Installed electricity generation capacity and net electricity generation in Italy
Installed electricity generation capacity in Italy
Net electricity generation in Italy
Electricity market structure in Italy
Market reforms
Electricity switching in Italy
Key players
Electricity generation
Electricity distribution
Business strategies of key players

Chapter 8 Switching strategies in Spain
Summary
Overview of the electricity market in Spain
Installed electricity generation capacity and net electricity generation in Spain
Installed electricity generation capacity in Spain
Net electricity generation in Spain
Electricity market structure in Spain
Market reforms
Electricity switching in Spain
Key players
Key players' market share in Spanish electricity market by customer type
Business strategies of key players

Chapter 9 Future outlook
Summary
Outlook for deregulated electricity markets
Appendix
Glossary
List of companies covered in the report

Table of figures

Figure 1: Electricity market structure before deregulation, 2002
Figure 2: Electricity market structure after deregulation, 2002
Figure 3: Select countries electricity retail market deregulation timeline, 2009
Figure 4: Annual average electricity switching rate 2009 (%)
Figure 5: Victoria, installed electricity generation capacity 2007–10 (MW)
Figure 6: Victoria, net electricity generation 2005–09 (GWh)
Figure 7: Victoria, annual average electricity switching rate 2005–09 (%)
Figure 8: Small customer switching rate in Victoria 2006–10 (%)
Figure 9: Victoria, key players’ electricity customers market share as of June 2010 (%)
Figure 10: United Kingdom, installed electricity generation capacity 2005–09 (GW)
Figure 11: United Kingdom, net electricity generation 2005–09 (TWh)
Figure 12: United Kingdom options for electricity reforms, 2010
Figure 13: United Kingdom, annual average electricity switching rate 2001–09 (%)
Figure 14: Texas, installed electricity generation capacity 2005–09 (MW)
Figure 15: Texas, net electricity generation 2005–09 (TWh)
Figure 16: Texas, annual average electricity switching rate 2003–09 (%)
Figure 17: Netherlands, installed electricity generation capacity 2004–08 (GW)
Figure 18: Netherlands, net electricity generation 2005–09 (TWh)
Figure 19: Netherlands, annual average electricity switching rate 2004–09 (%)
Figure 20: Germany, installed electricity generation capacity 2004–08 (GW)
Figure 21: Germany, net electricity generation 2005–09 (TWh)
Figure 22: Germany, annual average electricity switching rate 2006–09 (%)
Figure 23: Italy, installed electricity generation capacity 2005–10 (MW)
Figure 24: Italy, net electricity generation 2005–09 (TWh)
Figure 25: Key players in electricity generation capacity and their market share (%), 2008–
Figure 26: Spain, installed electricity generation capacity 2005–09 (MW)
Figure 27: Spain, net electricity generation 2005–09 (TWh)
Figure 28: Spain, electricity customers 2004–09
Figure 29: Spain’s annual average electricity switching rate 2006 (%)
Figure 30: Electricity generation market share of major utilities 2009 (%)
Figure 31: Key players' market share in Spanish liberalized electricity market in 2009 (%)

Table of tables

Table 1: Global energy retail market rankings (2009), Part I
Table 2: Global energy retail market rankings (2009), Part II
Table 3: Select countries electricity retail market deregulation timeline Part I, 2009
Table 4: Select countries electricity retail market deregulation timeline Part II, 2009
Table 5: Annual average electricity switching rate, 2001–09 (%)
Table 6: Victoria, installed electricity generation capacity 2007–10 (MW)
Table 7: Victoria, net electricity generation 2005–09 (GWh)
Table 8: Victoria, annual average electricity switching rate 2005–09 (%)
Table 9: Small customer switching rate in Victoria 2006–10 (%)
Table 10: Victoria, key retail electricity players as of June 2010
Table 11: United Kingdom, installed electricity generation capacity 2005–09 (GW)
Table 12: United Kingdom, net electricity generation 2005–09 (TWh)
Table 13: United Kingdom, annual average electricity switching rate 2001–09 (%)
Table 14: Texas, installed electricity generation capacity 2005–09 (MW)
Table 15: Texas, net electricity generation 2005–09 (TWh)
Table 16: Texas, annual average electricity switching rate 2003–09 (%)
Table 17: Netherlands, installed electricity generation capacity 2004–08 (GW)
Table 18: Netherlands, net electricity generation 2005–09 (TWh)
Table 19: Netherlands, annual average electricity switching rate 2004–09 (%)
Table 20: Germany, installed electricity generation capacity 2004–08 (GW)
Table 21: Germany, net electricity generation 2005–09 (TWh)
Table 22: Germany, annual average electricity switching rate 2006–09 (%)
Table 23: Italy, installed electricity generation capacity 2005–10 (MW)
Table 24: Italy, net electricity generation 2005–09 (TWh)
Table 25: Key players in electricity generation capacity and their market share (%), 2008–
Table 26: Spain, installed electricity generation capacity 2005–09 (MW)
Table 27: Spain, net electricity generation 2005–09 (TWh)
Table 28: Spain, electricity customers 2004–09
Table 29: Spain’s annual average electricity switching rate 2006 (%)
Table 30: Electricity generation market share of major utilities 2009 (%)
Table 31: Key players' market share in Spanish electricity market by customer type in 2009

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